In 2014, Lauer faced criticism following an interview with General Motors CEO Mary Barra, in which he asked her, "There are some people who are speculating that you also got this job as a woman and as a mom, because people in General Motors knew that this company was in for a very tough time and, as a woman and a mom, you could present a softer image and softer face as this company goes through this horrible episode. Does it make sense, or does it make you bristle?"

Barra replied, "Well, it's absolutely not true. I was selected for this job based on my qualifications."

Lauer later asked, "You said in an interview not long ago that your kids said they're going to hold you accountable for one job, and that is being a mom. Given the pressures of this job at General Motors, can you do both well?" 

Barra diplomatically responded, "You know, I think I can. I have a great team."

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